Business and Management (Data Analytics and Digital Business) with Placement Year University of Reading

Overview

Key features

Throughout the Business and Management (Data Analytics and Digital Business) with Placement Year BSc degree from the University of Reading you’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career. Your core modules will cover:

• business data analytics
• information systems
• business applications development
• technology advisory practices
• project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

• international strategy
• marketing
• organisational behaviour
• operations
• entrepreneurship
• human resource management
• accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students. Throughout your studies, you will:

• explore the interdisciplinary nature of business
• apply the skills and knowledge you learn to current business problems

• study the emerging challenges facing global markets.

Career opportunities:

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

• Accounting and professional services
• Banking and investment banking
• Consultancy
• Finance
• Human resources
• IT
• Marketing
• Operations
• General management.