Business Administration - Digital and Social Media Wittenborg University of Applied Sciences

Overview

Business Administration - Digital and Social Media degree is offered at  Wittenborg University of Applied Sciences .

Key Facts

All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Digital & Social Media are introduced to the aspects of social media, platforms and data analysis that will affect the success of marketing and information strategies of the company or organisation.

Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Career Prospects

Many Wittenborg University of Applied Sciences graduates of Business Administration - Digital and Social Media  have found direct employment in small-sized marketing and communication companies, and some have started their own agencies. These students understand that developing marketing and internal and external communication strategies for companies can be extremely lucrative, specialised work, and that success is often found in made-to-measure solutions. Graduates have also found careers in non-profit and government organisations, working in areas such as public relations and international communication.

Other career opportunities could include fields such as:

• Market Research

• Brand Management

• Advertising

• Promotions

• Public Relations

• Crisis Management

• Consultancy

• Social Media Management