(Hons) Business Management (Marketing) Mediterranean College

Overview

This is the only bilingual programme in Greece certified by the UK CMI (Chartered Management Institute), which ensures that you’ll develop the knowledge and skills that employers seek. In addition, you become a CMI affiliate member, with access to the Institute’s electronic resources, and you also earn the CMI Level 5 Diploma in Management & Leadership.

The (Hons) Business Management (Marketing) programme at Mediterranean College is also accredited by the UK Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The course content, through the CIM Graduate Gateway, ensures that you obtain the necessary marketing qualifications required in the market place. The CIM Certificate in Professional Marketing is a highly sought-after qualification and the programme enables you to be exempt from a wide range of exams required by the Institute.

What you will study

A marketing know-how, combined with high-level management skills, will prepare you for an exceptional future career. This course will reinforce your attributes, confidence and creativity, which will enable you to design optimum marketing strategies and assist organisations to adopt a customer-focused approach.

You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills required to design communication strategies to clearly communicate the brand’s vision to the potential market audiences, using online and offline marketing tools across different platforms. You will also be taught innovative marketing tools, such as “market sensing”, a new approach in market research.