Business Administration (Hons) University of Hertfordshire

Overview

The BA Business Administration (Hons) at University of Hertfordshire is a future-focused degree designed for students who want a broad foundation in business with the flexibility to specialise as their interests evolve. Ideal for globally minded learners, this course offers a unique first year where you'll explore a wide range of core subjects, from finance and marketing to digital innovation and strategic management, before choosing one of seven distinct pathways to follow from your second year of study.

You can graduate with a final award in areas such as business and marketing, business and finance, business and FinTech, business analytics and artificial intelligence, business management, events and tourism management, or remain on the business administration route for a more generalist approach.

Why choose this course?

This course is perfect for students who want to explore a wide range of business disciplines before specialising: In your first year, you’ll study core business modules and then choose your preferred pathway in areas like marketing, finance, FinTech, AI, management, or events and tourism.

Developed with input from employers, the course embeds practical business skills, digital tools, and applied learning across all years: Modules such as Live Business Challenge and Graduate Career Readiness help you develop leadership, teamwork, and strategic thinking, skills that employers demand.

Accreditation

We’ve developed our BA Business Administration in close collaboration with several leading professional bodies, making sure our modules meet their rigorous requirements.

These include the Chartered Institute of Personnel and Development (CIPD), Chartered Institute of Marketing (CIM), Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Management Accountants (CIMA).