Communication Design - IED Milan Istituto Europeo Di Design (IED)

Overview

Along the three-year course delivered in English, you will approach a variety of communication tools and learn about how they work. Communication Design is the three-year programme at IED Milano where you can learn about effective communication techniques. You will be shaping your ideas through high-impact projects to influence user behaviour all along the buying process, while also engaging in social and relational dynamics. On your first year, you will be studying a variety of subjects to provide you with multidisciplinary insights into the world of communication. The second year of your Communication Design degree programme at IED Milano will see you choose from among two specialisation tracks. On the Strategy track, you will learn how to uncover new consumer trends and work on brand communication in terms of identity, positioning, media and target markets, while also developing skills for successful event and public relations work. On the other hand, the Creative track will focus on skills for designing and producing content to meet current market needs and trends, covering everything from writing and creative thinking to digital innovation and art direction. IED is the most awarded school at the ADCI awards: students from the Three-year BA in Communication Design won gold, silver and bronze at the 38th edition of the ADCI Awards at Intersections 2024 Issued Degree : Diploma Accademico di Primo Livello (DAPL), corresponding to a Bachelor of Arts Degree (BA) EQF6 Level (European Qualification Framework). Credits : The course awards 180 CFA (Academic Formative Credits), corresponding to 180 ECTS (European Credit Transfer and Accumulation System).

Key Facts

The Communication Design - IED Milan degree programme at Istituto Europeo Di Design (IED)  takes a teaching methodology based on a steady balance between creativity and strategic thinking, proficiency in the use of technological tools and awareness of the roles involved. On this programme indeed, the theory base of subjects focusing on socio-cultural context, semiotics and history of art, is well mixed with more technical subjects requiring computer use, multimedia design and marketing skills. The Communication Design programme at IED Milano provides basic knowledge and methods for you to become a Communication professional. As the programme is delivered in English, students are provided with enhanced knowledge of intercultural communication, greater sensitivity and fluency in the use of a foreign language to design and convey effective messages within an international context. After a joint first year, you will be able to choose from either of the two tracks on your second year: the Strategy track and the Creative track, where you will have the opportunity to develop in-depth project design skills specific to each area of expertise. Over the last two years of your Communication Design degree programme, you will be working on a variety of interdisciplinary projects. The most important of these will be your dissertation project, where you will learn how to move flexibly between research, information collection and design work, with an approach inspired by real work processes and activities.