Business Administration Webster Geneva Campus

Overview

The purpose of the Business Administration programme from Webster Geneva Campus is to produce graduates who have the knowledge and skills to be upwardly mobile within any type of business organization. Students may choose to pursue the BSBA on its own or may choose to pursue one of several specialized emphases.

Learning Outcomes

Graduates of this program will be able to understand and apply the following seven competencies: 

• Systemic Thinking: Students understand the big picture of a business: how the business is impacted by outside forces and how it is driven by its interconnected internal functions.
• Problem Solving: Students can identify business problems and opportunities, analyze them and formulate potential strategies to address them.
• Business Communication: Students can prepare clear, concise and accurate written materials and can make formal and informal business presentations using appropriate visual aids.
• Interpersonal Skills: Students understand and can apply theories relating to group processes, group composition and teamwork.  
• Technology Literacy: Students can utilize technology to analyze business problems, propose and examine potential solutions and present recommended courses of action.
• Ethical Reasoning: Students can identify and analyze value conflicts and ethical dimensions of business issues and situations. 
• Global and Cultural Understanding: Students understand the inherently global nature of modern business and consider international systems and cultural differences in their decision-making process.