Overview

This bachelor’s degree programme in Digital Business from XU Exponential University of Applied Sciences not only provides doers like you with answers to your questions, but also gives you the knowledge and skills you need to help shape the company of tomorrow. Would you like to study digital business at the XU Exponential University? Interested in a Bachelor with a future?

Key Facts

What do their digital business models as well as the processes behind them look like? Which systems and applications do these companies use? What does it take for companies to achieve sustainable success?

Do you wonder why digital start-ups are popping up everywhere? And why are more and more companies investing in their new digital ideas and solutions? Why do corporations rely on digital business and innovation units? Why do they set up think tanks and digital labs on greenfield sites?

Are you wondering how companies, start-ups or agencies develop digital business models, select modern applications and why data is the oil well of the 21st century?

Do you want to know what large consulting firms are up to when they advertise 20 vacancies for digital business managers?

Programme Structure

Courses include:

Digital Business Model Development

Digital Marketing Management

Digital Technology Management

Digital Mobility Management

Digital Retail Management

Digital Start-up Building

Digital Research and Development

Digital Business Management

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-01-01 00:00:00

Application deadline not specified.
Starting 2027-04-01 00:00:00

Application deadline not specified.
Starting 2027-07-01 00:00:00

Application deadline not specified.
Starting 2027-10-01 00:00:00

Application deadline not specified.

Language

English

Credits

180 ECTS

Delivered

On Campus

Campus Location

Potsdam, Germany

Disciplines

Business Administration Digital Media Digital Marketing View 8 other Bachelors in Digital Marketing in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

All pages of your university entrance qualifications (e.g. A-Levels/“Abitur“) OR current mid-term transcript

Current CV (1-2 pages; in tabular form)

If applicable: relevant certificates (language certificates), (job) reference letters

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at XU Exponential University of Applied Sciences and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11400 EUR / year

≈ 11400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

11400 EUR / year

≈ 11400 EUR / year

Living costs

Potsdam

Germany

690 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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