Overview

Business Administration (Honours) Tourism Destination Marketing from University Tunku Abdul Rahman equips students with the knowledge and skills necessary to manage a successful tourism destination and its related business activities. It is also designed to prepare graduates to be entrepreneurs capable of leading and managing their businesses by providing them with the legal knowledge, social and ethical skills, and life-long learning that they will need to start, nurture, and grow their business.

Careers

Hotel

Restaurant

Shopping

Transportation

Entertainment and Recreation

Eco-tourism

Medical/Healthcare Wellness

Travel Agency

Accreditation

The UTAR Bachelor of Business Administration (Honours) Tourism Destination Marketing is recognised by the following organisations.

The Chartered Institute of Management Accountants (CIMA)

Programme Structure

Courses include:

Digital Marketing

Entrepreneurship

Event Management

Industrial Training

National Language/Other Languages

Research Project

Safety and Security for Tourism Destination

Service Management

Tourism Planning and Policy

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-06-15 00:00:00

Apply anytime.
Starting 2026-11-26 00:00:00

Apply anytime.
Starting 2027-02-03 00:00:00

Apply anytime.

More details

You are strongly advised to apply at least 2-3 months before the commencement date of the new intake in order to obtain an offer for your preferred programme.

Language

English

TOEFL^® IBT

40

Schedule TOEFL®

PTE Academic

47

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Delivered

On Campus

Campus Location

Kampar, Malaysia

Disciplines

Business Administration Tourism & Leisure View 120 other Bachelors in Business Administration in Malaysia

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

40

Schedule TOEFL®

PTE Academic

47

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

Unified Examination Certificate (UEC)

A-Levels

South Australian Matriculation (SAM)

Canadian Pre-University (CPU)

Certified true copy of actual SPM/Other equivalent results;

Certified true copy of actual STPM/A-Level/SAM/CPU/UEC/Other equivalent results;

Certified true copy of School Leaving Certificate;

Certified true copy of Identity Card;

Certified true copy of MUET (compulsory for STPM holders);

A non-refundable processing fee of RM60.00 in money order/postal order/bankdraft made payable to "Universiti Tunku Abdul Rahman".

Self-addressed envelope measuring 7" X 10" affixed with a RM1.90 stamp; and

Self-addressed envelope measuring 3.5" X 6" affixed with a RM1.70 stamp.

1 copy of passport-sized photograph to be affixed on the top right-hand corner of page 1 of the download application form/OMR(Optical Mark Recognition) form.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University Tunku Abdul Rahman and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26783 MYR / year

≈ 26783 MYR / year
Domestic Applies to you

Applies to you

Citizens or residents

17900 MYR / year

≈ 17900 MYR / year

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration (Honours) Tourism Destination Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners