Marketing Management Addis Ababa University

Overview

The Marketing Management program at Addis Ababa University is designed to provide students an in-depth understanding of how to achieve total customer satisfaction through the use of appropriate marketing skills. It is also aimed to develop flexibility, adaptability and independence to enable our graduates to cope in a rapidly changing economic, social and technological environment in an innovative way. 

Key features

The program aims at producing marketing professionals that can contribute a lot to the development of modern marketing practices in Ethiopia.

Specific Objectives – students will be able to:

• Be Familiar to the theories, concepts and models of marketing management.
• Apply the fundamental terms, concepts and theories of contemporary marketing activities in selected marketing situations.
• Comprehend behavior of customers that are relevant for marketing decision.
• Carry out marketing management functions in global environment where influences flow across international borders.
• Perform marketing research to generate market information that can facilitate effective marketing decisions.
• Make ethical decisions with respect to marketing activities.
• Manipulate marketing mix variables to achieve organizational objectives.
• Contribute their own share to the development of marketing practices.