Visual Merchandising and Display Technological University Dublin

Overview

Visual merchandising plays a crucial role in the retail industry, focusing on the design and arrangement of product displays to enhance sales. The Bachelor of Arts in Visual Merchandising and Display at Technological University Dublin prepares students to meet the growing demands of this field. By combining creative design with strategic marketing principles, this programme aims to produce graduates who can effectively contribute to the retail landscape.

Why Visual Merchandising and Display at Technological University Dublin?

Technological University Dublin is renowned for its innovative approach to education and strong industry connections. The university’s commitment to fostering creativity and practical skills ensures that students are well-prepared for the competitive retail environment. With state-of-the-art facilities and a curriculum that reflects current industry trends, graduates emerge with a comprehensive understanding of visual merchandising.

Tuition Fee Breakdown

The tuition fees for the Visual Merchandising and Display programme are as follows:

• International Students: €12,500 per year
• European Students: €3,250 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a balanced mix of theoretical knowledge and practical skills. Key modules include:

• Strategies in Visual Merchandising
• Theory of Visual Merchandising
• Business Studies
• History and Theory of Design
• Fashion and Accessories
• Interior Design/Retail
• Digital Modelling
• Major Project
• Work Placement

Throughout the three years, students will engage in a variety of projects that enhance their understanding of branding, marketing, and consumer behaviour, culminating in a self-directed retail industry project in the final year.

Careers with Visual Merchandising and Display

Graduates of this programme can pursue various career paths in the retail sector. Potential job roles include:

• Visual Merchandiser
• Window Display Designer
• Fashion Stylist
• Event Designer
• Exhibition Designer
• Retail Designer
• Trainee Buyer
• Interior Designer

Alumni have found success in diverse roles, contributing to well-known retail brands and agencies, showcasing the programme’s effectiveness in preparing students for the workforce.