Business and Management (Data Analytics and Digital Business) University of Reading

Overview

This Business and Management (Data Analytics and Digital Business) degree delivered by the University of Reading , taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. 

Key facts

You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.

Your core modules will cover:

• business data analytics
• information systems
• business applications development
• technology advisory practices
• project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

• international strategy
• marketing
• organisational behaviour
• operations
• entrepreneurship
• human resource management
• accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Career opportunities:

Your degree in business and management at the University of Reading will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

• Accounting and professional services
• Banking and investment banking
• Consultancy
• Finance
• Human resources
• IT
• Marketing
• Operations
• General management.