Bahcesehir University’s Advertising Department’s goal is to educate successful communicators in the creative, strategic, and research fields in an integrated format.


The Advertising Department aims to demonstrate what advertisement, an important media source which influences the public, is for, why it is useful, how it is processed in various media environments, and how it is created. In this context, the advertising curriculum gives students the opportunity to follow the evolution and improvements in the advertising sector through courses like Principles of Advertising, Consumer Behaviors, Case Studies in Advertising, and Research Methods in Advertising, Turkey Study in Advertising, Making Advertise, Media Planning, and Multimedia.

In addition to these foundational courses, interdisciplinary education gives students the option to take courses in areas such as business administration, economy, political science, sociology, psychology, art and culture. A curriculum which combines theory with practice provides students with the opportunity to be prepared for professional business life through advertising campaign projects in their final year of study.

Furthermore, our Focus Group and CATI (Computer Aided Telephone Interview) research laboratories and computer laboratories are updated regularly and appropriately according to changes and technological improvements. Our graduates are able to work as copywriters, producers, account representatives, researchers, strategic planners, consultants and communication managers in the marketing communication departments of enterprises, advertising and public relations agencies, and media planning companies.

The Advertising program is offered by the  Bahcesehir University.

Detailed Programme Facts

Programme Structure

      • Introduction to Marketing
      • Business Strategy and Communication
      • Communications Skills and Academic Reporting
      • Atatürk's Principles and History of Turkish Republic
      • Theories of Media and Communication
      • Sociology

      English Language Requirements

      You need the following TOEFL iBT ® score:

      • Minimum required score:


        The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

        Schedule TOEFL®

      Academic Requirements

      All freshman applicants must follow the next steps to complete the application process:

    • Fill out the Online Application form
    • Submit copy of High school diploma and Transcript of records/ required scores (both in English or Turkish)
    • Submit Copy of Passport
    • Tuition Fee

      • International

        5530 USD/year
        Tuition Fee
        Based on the original amount of 5530 USD per year and a duration of 48 months.
      We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

      Living costs for Istanbul

      • 2000 - 3240 TRY/month
        Living Costs

      The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


      Check the programme website for information about funding options.

      Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

      The Global Study Awards: get funded with up to £10,000 to study abroad

      Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.