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Advertising, Bachelor

  • Application Deadline
  • 48 months
    Duration
University rank #1001 (WUR) Istanbul, Turkey
The goal of the Advertising programme from BAU is to educate successful communicators in the creative, strategic, and research fields in an integrated format. 

Overview

The Advertising programme from BAU aims to demonstrate what advertisement, an important media source which influences the public, is for, why it is useful, how it is processed in various media environments, and how it is created. In this context, the advertising curriculum gives students the opportunity to follow the evolution and improvements in the advertising sector through courses like Principles of Advertising, Consumer Behaviors, Case Studies in Advertising, and Research Methods in Advertising, Turkey

Study in Advertising, Making Advertise, Media Planning, and Multimedia. In addition to these foundational courses, interdisciplinary education gives students the option to take courses in areas such as business administration, economy, political science, sociology, psychology, art and culture. A curriculum which combines theory with practice provides students with the opportunity to be prepared for professional business life through advertising campaign projects in their final year of study.

Career

Our graduates are able to work as copywriters, producers, account representatives, researchers, strategic planners, consultants and communication managers in the marketing communication departments of enterprises, advertising and public relations agencies, and media planning companies.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Introduction to Marketing
  • Business Strategy and Communication
  • Communications Skills and Academic Reporting
  • Atatürk's Principles and History of Turkish Republic
  • Theories of Media and Communication
  • Sociology

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:

    74

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Fill out the Online Application form
  • Submit copy of High school diploma and Transcript of records/ required scores (both in English or Turkish)
  • Submit Copy of Passport
  • Foreign language exam results (if any)

Tuition Fee

  • International

    5530 USD/year
    Tuition Fee
    Based on the original amount of 5530 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Istanbul

  • 2000 - 3240 TRY/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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