48 months
Tuition fee
Apply date
Start date


International Marketing Management at Franklin University Switzerland  equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. 

Visit the official programme website for more information


Rooted in Franklin’s liberal arts tradition, International Marketing Management at Franklin University Switzerland  offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

Key facts:

In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.

Programme Structure

Courses include:

  • Managerial Finance
  • Quantitative Methods and Dynamic Forecasting
  • Strategic Management Theory
  • Global Information Systems
  • Organizational Behavior and Leadership

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Undergraduate admission to Franklin University Switzerland is selective, competitive and based primarily on the following:

  • High School Record
  • Personal Recommendations
  • SAT I or ACT Scores (Optional)

Tuition Fee

Swiss/EU/EEA:CHF 25,000 per year; US/Canada: $45,200 per year; International: CHF 49,100 per year

Visit official programme website

Living costs for Lugano

1516 - 2134 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


70 percent of Franklin students receive financial aid. As an institution Franklin offers scholarships based on academic merit and financial need. Additionally, students may receive aid from various external programs based on citizenship, need, and other factors. Together we create a financial aid package and carefully guide you through your financing options to help you afford your education.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing Management
Franklin University Switzerland


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