Overview

Rooted in Franklin’s liberal arts tradition, International Marketing Management at Franklin University Switzerland offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

Key facts:

In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies

brand manager,
digital marketing manager,
research manager,
advertising
and communication manager

across all industries.

Programme Structure

Courses include:

Managerial Finance

Quantitative Methods and Dynamic Forecasting

Strategic Management Theory

Global Information Systems

Organizational Behavior and Leadership

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-11-15 00:00:00
Starting 2027-08-24 00:00:00
- Apply before 2026-12-01 00:00:00

More details

Fall: Visa-seeking Students: Deadline is June 30.Non-Visa Students (including EU/CH, Singapore, Japan, New Zealand etc): Rolling Admissions through mid-August

Language

English

Duolingo English Test

110

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TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lugano, Switzerland

Disciplines

International Business Marketing Management View 23 other Bachelors in International Business in Switzerland

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Undergraduate admission to Franklin University Switzerland is selective, competitive and based primarily on the following:

High School Record
Personal Recommendations
SAT I or ACT Scores (Optional)

By the time you start your application, you are expected to have completed a solid university preparatory program. We recommend a program that includes four years of English grammar, composition and literature; three years of a foreign language; three years of history; three years of mathematics, and two years of science. Course work in areas such as art, computer science, and music is also recommended.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Franklin University Switzerland and/or in Switzerland, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

52750 CHF / year

≈ 52750 CHF / year
Domestic Applies to you

Applies to you

Citizens or residents

27200 CHF / year

≈ 27200 CHF / year

Additional Details

US/Canada $48,500 Per Year; Swiss/EU/EEA CHF 27,550 Per Year; International CHF 52,750 Per Year

Living costs

Lugano

Switzerland

1516 - 2134 CHF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Lugano

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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