Overview
Rooted in Franklin’s liberal arts tradition, International Marketing Management at Franklin University Switzerland offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.
Key facts:
In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.
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Visit official programme websiteProgramme Structure
Courses include:
- Managerial Finance
- Quantitative Methods and Dynamic Forecasting
- Strategic Management Theory
- Global Information Systems
- Organizational Behavior and Leadership
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Visit official programme websiteKey information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
IELTS 6.5
TOEFL® IBT 90
Credits
120 SCH
Delivered
On Campus
Disciplines
Marketing Management Studies Marketing ManagementExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6.5
TOEFL® IBT 90
Other requirements
General requirements
Undergraduate admission to Franklin University Switzerland is selective, competitive and based primarily on the following:
- High School Record
- Personal Recommendations
- SAT I or ACT Scores (Optional)
Make sure you meet all requirements
Visit official programme websiteTuition Fee
Swiss/EU/EEA:CHF 25,000 per year; US/Canada: $45,200 per year; International: CHF 49,100 per year
Living costs for Lugano
1516 - 2134 CHF /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
70 percent of Franklin students receive financial aid. As an institution Franklin offers scholarships based on academic merit and financial need. Additionally, students may receive aid from various external programs based on citizenship, need, and other factors. Together we create a financial aid package and carefully guide you through your financing options to help you afford your education.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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