Overview

Throughout the Sport Business Management (Hons) course from the University of Stirling you’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Key facts

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences and 80% of our research in Business and Management Studies classed as world leading or internationally excellent (REF 2021). Your career in the sports business starts here.
Our Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.
When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services.

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Programme Structure

Courses include:

Understanding Sport
Accounting and Finance for Managers
Our Blue Planet
Economic Decision Making and Markets
Building Planet Earth
The French-Speaking World

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-26 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

TOEFL^® IBT

80

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PTE Academic

60

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IELTS

6

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Stirling, United Kingdom

Disciplines

Project Management Sports Management Sport and Exercise Science View 198 other Bachelors in Sports Management in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

SQA Highers

AABB - by the end of S5
AAAB - by the end of S6

GCE A-levels

BBB

IB Diploma

30

BTEC (Level 3)

DDM

Widening access students

Widening access students may be eligible for an adjusted offer of entry.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19500 GBP / year

≈ 19500 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

Students from England, Wales, Northern Ireland and Republic of Ireland: £9,535

Living costs

Stirling

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sport Business Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Stirling

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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