Sport Business Management (Hons), B.A. | University of Stirling | Stirling, United Kingdom
48 months
16400 GBP/year
1820 GBP/year
Tuition fee
Apply date
Start date


Be the difference in the fast-moving world of sports with a Sport Business Management (Hons) degree from the University of Stirling.

Visit the official programme website for more information


The Sport Business Management (Hons) course from the University of Stirling  equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: a place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here.  

What can I do with a Sports Business Management degree?

Our Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services.

Programme Structure

Courses include:

  • Understanding Sport
  • Accounting and Finance for Managers
  • Our Blue Planet
  • Economic Decision Making and Markets
  • Building Planet Earth
  • The French-Speaking World

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


480 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

SQA Highers

  • AABB - by the end of S5
  • AAAB - by the end of S6
GCE A-levels
  • BBB
IB Diploma
  • 30
BTEC (Level 3)
  • DDM
Widening access students
  • Widening access students may be eligible for an adjusted offer of entry.

Tuition Fee

To alway see correct tuition fees
  • International

    16400 GBP/year
    Tuition Fee
    Based on the tuition of 16400 GBP per year during 48 months.
  • National

    1820 GBP/year
    Tuition Fee
    Based on the tuition of 1820 GBP per year during 48 months.
  • Students from England, Wales, Northern Ireland and Republic of Ireland: £9,250

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sport Business Management (Hons)
University of Stirling


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