Fashion Business and Promotion University of Salford

Overview

The Fashion Business and Promotion degree at the University of Salford is an undergraduate programme that focuses on the commercial side of fashion. You’ll study branding, retail, marketing, fashion buying, consumer behaviour and promotion strategies, building business and creative skills through industry briefs and projects. The course prepares graduates for careers in fashion marketing, merchandising, brand management and fashion business roles.

Why Fashion Business and Promotion at University of Salford? The University of Salford is recognised for its commitment to providing a comprehensive education in fashion, consistently ranking among the top institutions for fashion studies. The university boasts strong partnerships with various industry leaders, ensuring that students gain insights from real-world experiences. The state-of-the-art facilities, including the £55 million New Adelphi Building, enhance the learning experience, providing students with access to cutting-edge technology and resources necessary for a successful career in fashion.

Syllabus

The curriculum is designed to give students a thorough understanding of the fashion industry, combining theoretical knowledge with practical skills. The course is structured as follows:

• The Customer Journey
• Bloggers, Vloggers and Influencers
• Fashion Graphics Introduction
• Fashion Marketing, Ethical Practice and Buying
• The Future of Shopping
• Advanced Fashion Media
• Enterprise in Action
• Visual Merchandising and Branding Strategies
• Industry Live Briefs/Work Experience
• E-marketing and Branding Strategies
• Fixing Fashion: A Sustainable Future
• Buying and Product Development
• Major Personal Project

Industry Demand

There is a growing demand for professionals in the fashion industry, particularly in areas such as digital marketing, social media management, and sustainable fashion practices. This course prepares graduates to meet these demands through a robust understanding of current trends and practices.

Guaranteed Work Experience

The programme includes a guaranteed work placement in the second year, offering students invaluable hands-on experience. This practical component is complemented by live industry projects, allowing students to apply their learning in real-world settings.

Careers with Fashion Business and Promotion

Graduates of the BA (Hons) Fashion Business and Promotion degree have successfully secured roles in various sectors, including retail buying, fashion styling, and visual merchandising. Alumni have found positions with notable brands and companies, showcasing the diverse career pathways available to them. The course not only equips students with essential skills but also fosters connections within the fashion industry, enhancing employability upon graduation.