Digital Video Production and Marketing University of Salford

Overview

The Digital Video Production and Marketing degree at the University of Salford is an undergraduate programme that blends practical video creation with strategic digital marketing. Students learn storytelling, filming, editing, social media strategy and brand promotion through hands-on projects, giving them the skills to produce content that works across platforms and audiences. Graduates are prepared for roles in content creation, digital marketing, media production and brand communication.

Why Digital Video Production and Marketing at University of Salford?

The University of Salford is renowned for its strong emphasis on industry engagement and practical learning, particularly within the creative sectors. The Digital Video Production and Marketing programme is delivered in collaboration with the Salford School of Arts, Media and Creative Technology and Salford Business School, ensuring a comprehensive education that merges creativity with business acumen. The university boasts state-of-the-art facilities at MediaCityUK, where students can gain hands-on experience using industry-standard equipment. This partnership not only enhances the learning experience but also opens doors to valuable networking opportunities within the industry.

Tuition Fee Breakdown

For the academic year 2026/27, the tuition fees are as follows:

• Home Students: £9,535 per year
• International Students: £18,120 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured over three years, with a focus on practical skills and industry relevance. Below is an outline of the modules:

• Video Production for Marketing
• Digital Business Skills
• Mobile, Media and Marketing
• Influence, Motivators and Behaviours
• Production and Editing
• Campaigns in Practice
• Advanced Video Production for Marketing
• Creative Industries: Engagement
• Customer Experience and Value Creation
• Creative Industries: Collaboration
• Advanced Production and Editing
• Marketing Communications
• The Future of Creative Advertising
• Creative Industries: Careers and Entrepreneurship
• Technology Innovation

Careers with Digital Video Production and Marketing

Graduates of this programme are well-prepared for a variety of roles within the creative industries. They often find employment in positions such as marketing videographers, content producers, freelance creatives, social media professionals, web content managers, and multimedia designers. The university’s strong connections with local businesses and industry practitioners facilitate networking opportunities that can lead to internships and job placements, further enhancing employability in a competitive market. Alumni have successfully launched careers in diverse fields, including directing, media research, digital marketing, and broadcast engineering, illustrating the programme's effectiveness in preparing students for the workforce.