Digital Marketing Technological University Dublin

Overview

The Bachelor of Arts in Digital Marketing at Technological University Dublin offers an innovative curriculum tailored to meet the demands of the rapidly evolving digital landscape. This programme is structured to provide students with a comprehensive understanding of digital marketing strategies, consumer behaviour, and the tools necessary for effective brand management.

Why Digital Marketing at Technological University Dublin?

Technological University Dublin is renowned for its commitment to delivering high-quality education that aligns with industry needs. The university's strategic partnerships with leading companies in Dublin's Digital Docklands ensure that the curriculum remains relevant and up-to-date. Students benefit from state-of-the-art facilities and access to a vibrant community of marketing professionals, enhancing their learning experience.

Tuition Fee Breakdown

The tuition fees for the Bachelor of Arts in Digital Marketing are structured as follows:

• International Students: €12,500 per year
• European Students: €3,250 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme is divided into three years, each consisting of mandatory and elective modules that cover various aspects of digital marketing:

• Critical Skills Development
• Digital Marketing
• Marketing Theory
• Understanding Human Behaviour
• Graphic Design
• Behavioural Economics
• Marketing Law
• Business Intelligence and Data Mining
• Applied Global Digital Marketing
• Consumer Behaviour
• Data Analytics and Visualisation
• Web/App Design & Optimisation
• Applied Industry Project / Placement

Guaranteed Work Experience

In the third year, students are provided with a guaranteed work placement, allowing them to apply their theoretical knowledge in a professional setting. This experience is invaluable for developing practical skills and enhancing employability upon graduation.

Careers with Digital Marketing

Graduates of the Bachelor of Arts in Digital Marketing can pursue a variety of career paths, including:

• Digital Marketer
• Social Media Manager
• Content Creator
• Marketing Specialist
• Data Analyst

Alumni have found success in diverse industries, leveraging their skills to excel in roles that demand a blend of creativity and analytical thinking.