Overview

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry including:

facilitating participation in sport
controlling the production of sport-associated goods and services
overseeing sport venues and facilities,
the strategic development of local, regional and national sport organisations
managing sporting events

sport sponsorship and marketing.

If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Gain a wide range of skills

You’ll develop both your theoretical knowledge and applied management skills. The wide range of courses on offer gives you an understanding of sport in its social, cultural and organisational contexts. You’ll also strengthen your communication, interpersonal and negotiation skills.

Our sport management programme will give you a solid grounding in:

social, cultural and international foundations of sport
strategic sport management, leadership, operations, venue and event management, governance
ethics, diversity and inclusion
marketing, media and communication
finance, accounting and economics of sport
legislation and policies impacting sport
business aspects of sport.

Real world experience

You’ll gain real-world experience through work placements – giving you over 240 hours of practical experience. These experiences will help you develop industry contacts and gives you an advantage with potential employers.

Lecturer expertise

You'll learn from passionate lecturers who have in-depth academic knowledge of sport management and extensive practical experience. We offer first-hand knowledge and experience of applying sport management principles and concepts in the sport industry.

Career

Massey University’s Bachelor of Sport Management will equip you for a challenging and rewarding career, both in New Zealand and internationally. You will gain business and management knowledge within the sport context that will be excellent preparation for a career in all areas of the growing sport management industry.

The types of organisations you could work for include:

regional, national and international sport organisations
regional sport trusts
community sport
private or commercial sport entities
sport marketing and sponsorship
sport media, communications and technologies
local and regional councils
sport facilities and venues
sport events, both nationally and internationally.

Programme Structure

Courses include:

Equity and Diversity in the Workplace

Finance Fundamentals

Sport Facility Management

Sport Business

Sport Event Management
Professional Development for the Sport Industry

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-02-26 00:00:00
- Apply before 2025-02-02 00:00:00 , National
Starting 2025-07-15 00:00:00
- Apply before 2025-06-21 00:00:00 , National
- Apply before 2025-05-01 00:00:00 , International
Starting 2026-02-26 00:00:00
- Apply before 2025-10-31 00:00:00 , International

Language

English

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Credits

360 alternative credits

Delivered

On Campus, Online

Disciplines

Sports Management Sport and Exercise Science View 34 other Bachelors in Sport and Exercise Science in New Zealand

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massey University and/or in New Zealand, please visit Student Insurance Portal.

Other requirements

General requirements

There are no specific entry requirements for this programme, outside of university admission regulations.

For most undergraduate level programmes, the minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the list of Academic Admission Requirements by Country/Region.

International students who have previously studied at a New Zealand secondary school should refer to the secondary school requirements section.
International students who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme.

Tuition Fee

To always see correct tuition fees

International

30450 NZD/year

Tuition Fee

Based on the tuition of 30450 NZD per year during 36 months.
National

6599 NZD/year

Tuition Fee

Based on the tuition of 6599 NZD per year during 36 months.

Living costs for Palmerston North

1100 - 2100 NZD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sport Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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