Business Management and Digital Marketing (Hons) Anglia Ruskin University

Overview

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

Students in Business Management and Digital Marketing (Hons) at Anglia Ruskin University learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

Why ARU

• Combine business management with cutting-edge digital marketing expertise
• Learn how brands engage audiences through digital channels and emerging technologies
• Develop practical marketing skills through live industry projects
• Explore social media, consumer behaviour and digital strategy

• Graduate ready for careers in one of the fastest-growing areas of business

Careers

• Learn up-to-the-minute skills, with a major focus on practical, hands-on learning to get you set up for a career in business.
• You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.
• Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our Digital Marketing MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.