42 months
9000 EUR/year
7080 EUR/year
Tuition fee
Apply date
Start date


Learn how to scale international brands and promote successful products with the cutting-edge digital marketing degree by SRH Berlin University of Applied Sciences. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

Visit the official programme website for more information


Your Programme | B.A. International Business Administration - Focus on Digital Marketing

This Digital Marketing programme from SRH Berlin University of Applied Sciences  is designed for you to explore different management disciplines and deepen your knowledge in the field of digital and classic marketing.

Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.

You also get to choose between:

  • 7-semester / 3.5-year option (International Experience Track)
  • 6-semester / 3-year option (Fast Track)

Your Career

Equip yourself for a future career in marketing. A solid foundation in economics will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.

Choose from the following career paths:

  • Digital Marketing and product manager
  • Brand strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication

Programme Structure

Your Curriculum (3.5-year option)

1. semester

  • Marketing Mgmt
  • Principles of International Mgmt
  • Accounting
  • Get ready for tomorrow, today: Creativity & innovations
  • Applied Business Mathematics
  • Languages I (German or Spanish)

2. semester

  • Consumer Insights: Getting to know the customer
  • Principles of Economics
  • Applied Business Information Systems
  • Digital Website Project
  • Statistics I
  • Languages II (German or Spanish)

3. semester

  • Management Accounting
  • International Business Law
  • Finance & Investment Management
  • Start-up & Entrepreneurial Mindset
  • Statistics II
  • Languages III (German or Spanish)

4. semester

  • Brand Mgmt
  • Leadership
  • Market & Advertising Psychology OR Econometrics
  • Lab Project
  • Advanced Brand Mgmt - Developing a Brand
  • Communication

5. semester

  • Launch Strategy: How a Brand Hits hits the Market
  • Digital Business Simulation
  • Research Transfer
  • Study Project 
  • Business Research Methods
  • Career Coaching

6. semester

  • Internship or Study Abroad

7. semester

  • Internship
  • Academic Writing
  • Bachelor's Thesis

Key information


  • Full-time
    • 42 months

Start dates & application deadlines

More details

Non-EU applicants: Please apply at least 3-4 months before the start of the programme to have enough time for visa and travel arrangements.


210 ECTS

We also offer a Fast Track (180 ECTS) option.


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

Tuition Fee

To alway see correct tuition fees
  • International

    9000 EUR/year
    Tuition Fee
    Based on the tuition of 4500 EUR per semester during 42 months.
  • EU/EEA

    7080 EUR/year
    Tuition Fee
    Based on the tuition of 3540 EUR per semester during 42 months.

The fees stated above apply to the International Experience Track only. Fast Track fees: 4500 EUR/semester (EU/EEA) and 5100 EUR/semester (Non-EU/EEA).

Living costs for Berlin

836 - 1340 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Please contact us for more information: studyinberlin@srh.de

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Business Administration - Focus on Digital Marketing
SRH Berlin University of Applied Sciences


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