Business Analytics University of Amsterdam

Overview

Mathematics and programming plays a central role throughout the Business Analytics programme of the University of Amsterdam . You build a strong mathematical foundation and use it to dive into AI and machine learning techniques and apply them to real-world challenges. At the same time, you learn how you can help organisations analyse and understand and use this ‘big data’ to improve their performance and make data-driven business decisions. A profession that is in rapidly-growing demand on the job market.

Key facts

In this Bachelor’s, you learn how to apply AI/machine learning, econometrics/statistics, optimisation and computer science/programming techniques within a data-rich business and management environment. 

These methods will help you to understand and use data to solve a wide array of business cases and problems within organisations. How can we predict and manage what product, when or at what price level our customers will buy next time? How can we detect and prevent fraud in our online business? How do social media popularity and content impact on a brands’ success on different platforms? What can we do by using big data to make our manufacturing process more efficient? 

As a business analyst, you help organisations improve their performance with your analysis, interpretation and recommendations on these kinds of questions, using data.

After graduation

With your Bachelor's degree in Business Analytics, you will bring a unique and highly sought-after set of knowledge and skills to your future employer. You can also choose to continue your studies with a Master’s programme or, after gaining some experience, consider starting your own data-centric business as an entrepreneur.