Fashion and Fashion Business (Hons) University of Hertfordshire

Overview

The Fashion and Fashion Business (Hons) programme from University of Hertfordshire  merges creative innovation with business strategy, perfect for aspiring entrepreneurs in fashion. From fashion business management to design, merchandising and promotion – you want to work with world-famous brands.

Key facts

• You may dream of launching your own label. Or perhaps delving deep into marketing strategies is where your passion lies. Wherever your excitement burns most brightly, our fashion business degree will give you the skills you need to succeed.

• As one of the few fashion courses in the UK to blend creative design with strategic business expertise, you’ll immerse yourself in our professionally equipped studios. You’ll learn about design, product development, and the fundamentals of running a fashion business. 

• You’ll learn what it takes to set up a successful brand and navigate industry challenges, whilst exploring areas such as buying and merchandising, e-commerce and digital strategies, sales, branding and promotion. 

• With access to state-of-the-art facilities and guidance from experienced professionals, you'll graduate with versatile skills and a competitive edge in the global fashion industry.

Your future career

• BA (Hons) Fashion and Fashion Business graduates are well-prepared for diverse roles in the fashion industry, including design, merchandising, marketing, and entrepreneurship. Your skills will be highly valued in the creative sector, as 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22). 

• Strong industry connections and practical experience gained through the course ensure you are career-ready, with alumni securing positions at leading fashion houses, retailers, and start-ups, or launching their own successful brands.

Typical areas of work for fashion business graduates include:

• fashion buyer

• merchandiser

• fashion designer

• product developer

• fashion marketing specialist

• stylist