Digital Marketing GBSB Global Business School

Overview

The Bachelor programme at GBSB Global in Malta seeks to help all enrolled students acquire an in-depth knowledge of the main traditional and digital marketing principles, as well as understand how to apply them to real-life business operations.

The Digital Marketing programme from GBSB Global Business School is based on improving research, product planning, and sales implementation; it bolsters critical thinking and tackles such topics as brand management, market analysis, and new product development. 

As a part of the degree you will cover innovative communication, digital and online marketing - studying SMM and SEO optimization, pricing strategies, and online retailing. You will also understand how to test short and long-term traffic funnels, control and launch ad campaigns, and monitor the global market by testing user’s browsing habits, creating best offers and providing customers with new buying incentives.

At the end of the day, the Business Bachelor with Digital Marketing in Malta degree will fully equip students with the marketing management knowledge required to effectively direct multinational teams and successfully work on both national and international scales.

Learning Outcomes

• Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation;

• Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate programme;

• Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning and digital transformation into organizational strategic objectives;

• Understands managerial methods and digital technologies that are in demand in the complex and challenging global business environment, innovation in terms of methods and technologies used, and implications of digital technologies for individuals and societies;

• Demonstrates professional understanding of issues of digital business and how it can be interpreted with different theoretical approaches;

• Critically understands the principles included in the Agenda for Sustainable Development defined by UNESCO that are associated with social welfare, business ethics, and corporate social responsibility.