Overview

Specializations

In the 5th and 6th semesters:

Digital Marketing Management
Social Media Marketing
Digital Marketing Communication (Search Engine Marketing, Mobile Marketing)
Digital Marketing Intelligence/Advanced Market Research
Digital Branding
Digital Customer Relationship Management
Digital Communication Design

Study Abroad

In the 4th semester

Practice

Intern domestically or internationally and practical projects, business games, labs, excursions

You successfully completed your bachelor studies in Digital Marketing and Social Media course at XU Exponential University of Applied Sciences? What is next?

Depending on which specialization you have chosen, you can take off in the following areas, for example:

Search Engine Marketing (SEO, SEA)
Social Media Marketing
Mobile Marketing
Influencer Marketing
Performance Marketing
Content Marketing
Campaign Marketing
E-Commerce Marketing
Direct Marketing
E-Market Research

Your Bachelor’s degree in Digital Marketing and Social Media opens up a wide range of job opportunities, as the demand for qualified Digital Marketing experts is high and continues growing.

Your digital expertise, which you have acquired during your studies, together with your creativity, make you a wanted candidate in the industry as well as in start-ups, agencies, and non-governmental organizations.

Is this too established for you? Are new ideas exactly your thing? Then go and work for yourself. Our professors and the team at our Career Service Center will be happy to assist you.

Programme Structure

Main areas of study

Marketing
Digital Marketing
Digital Communication
Business Administration
Innovation Management Skills

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Apply anytime.
Starting 2027-04-01 00:00:00

Apply anytime.

More details

An application is possible at any time.

Language

English

Credits

180 ECTS

Delivered

On Campus

Campus Location

Potsdam, Germany

Disciplines

Digital Media Digital Marketing View 7 other Bachelors in Digital Marketing in Germany

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

successfully passed advanced training in accordance with the provisions of the Crafts Code (German: Handwerksordnung), the Vocational Training Act (German: Berufsausbildungsgesetz) or comparable federal or state regulations or
completed a technical school education at a state or state-recognized technical school as defined in § 28 of the School Act (German: Schulgesetz) or a comparable education in another German federal state or

completed at least two years of vocational training in a profession that is related to the intended course of study and that is regulated by German federal or state law, and worked in the profession for at least three years
B2 knowledge of English

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at XU Exponential University of Applied Sciences and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11400 EUR / year

≈ 11400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

11400 EUR / year

≈ 11400 EUR / year

Living costs

Potsdam

Germany

690 - 1050 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing and Social Media.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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