Fashion Management

Overview

The Bachelor’s degree in Fashion Management from Macromedia University of Applied Sciences provides you with the practical and theoretical training you need to get ahead in the national and international fashion business.

You will learn about the entire value creation chain in the fashion world – from creation, sourcing raw materials and production to marketing, distribution logistics and trade. You will also study the theory and history of fashion. The course syllabus comprises, among other topics, the following:

• Fashion Theory and History

• Customer Experience Management

• Fashion Technologies

• Fashion Trends and Design

• Fashion Business and Value Creation

• Special Topics in Fashion Management

The fashion management expertise you will acquire

As a graduate in Fashion Management (B.A.), you will be able to quickly identify fashion trends and capitalise on them. 

Your Fashion Management (B.A.) will open the doors of the fashion industry’s companies and specialist agencies – including those of international and regional ladies’ and gents’ fashion manufacturers, online portals, department stores, retail chains and trade fair, events, casting and photographic agencies. Or it might lead into fashion and lifestyle magazine management. As a qualified fashion manager, you will have acquired core business skills and know how to analyse target groups’ needs, to evaluate trends, and to create and develop brands.

We have developed a broad and carefully harmonised curriculum. Our university equips you with social and professional skills and the ability to work scientifically and methodically. You will acquire an impressive portfolio of professional expertise while studying for your Fashion Management (B.A.), encompassing:

• German and international fashion industry

• Purchasing and production logistics

• Materials science and production techniques

• Developing and assessing a collection

• Retail experience and presentation aspects at point of sale

• Retail touch points analysis, design and synchronisation

• E-commerce and customer relationship management

• Fashion brand management and marketing

• Fashion communications and journalism

• History of fashion

Career prospects after graduation

Your Bachelor’s degree in Fashion Management (B.A.) qualifies you for a professional role in the fashion industry. Prospective employers include international fashion agencies, broadcasters, publishing houses and household names in the fashion industry. Graduates start out in a range of positions, such as:

• Fashion brand manager

• Product manager

• Customer relationship manager

• Retail marketing manager

• Fashion retail manager

• Purchaser

• Flagship store manager

• Fashion sponsoring