Digital Marketing (Online) GBSB Global Business School

Overview

While studying Digital Marketing (Online) degree from GBSB Global Business School , students will gain the groundwork based on theory, design, and application of advertisement and promotional techniques to run successful business operations. This specifically designed curriculum provides students with an in-depth knowledge of consumer decision-making, and various concepts and theories that are used to evaluate and predict consumer behaviour and relevant outcomes.

Using social media platforms and other digital instruments, students will have a competitive practical advantage over their peers that involves extensive integration and application of social media and innovative technologies. The Online Business Bachelor with Digital Marketing students further develop their skills through hands-on real-world digital marketing activities, case studies, networking engagements, online conferences, and learning from digital applications and simulations we offer through our online campus.

Learning Outcomes

• Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation;

• Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate programme;

• Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning and digital transformation into organizational strategic objectives;

• Understands managerial methods and digital technologies that are in demand in the complex and challenging global business environment, innovation in terms of methods and technologies used, and implications of digital technologies for individuals and societies;

• Demonstrates professional understanding of issues of digital business and how it can be interpreted with different theoretical approaches;

• Critically understands the principles included in the Agenda for Sustainable Development defined by UNESCO that are associated with social welfare, business ethics, and corporate social responsibility.