Sports Management, B.A. | EU Business School | Genève, Switzerland
36 months
29362 EUR/year
29362 EUR/year
Tuition fee
Apply date
Start date


The Bachelor of Arts in Sports Management degree from EU Business School in Geneva is packed with sports management theory, business, entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, this program provides students with the tools they need in order to launch themselves in the sports market.

Visit the official programme website for more information


International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

Students who successfully complete this Bachelor of Arts in Sports Management degree from EU Business School in Geneva may be interested in the following job positions:

Sports Marketer

Sport marketers promote sports teams and/or professionals to promote a good image. Their end goal is to increase sales revenue for sports organizations, teams or players. These professionals are required to possess advanced skills in digital marketing as their role includes actively engaging with fans to keep the organization, team or professional in the limelight. They may also be involved in franchising and sponsorship agreements as well as event promotion.

A sports marketer should possess excellent interpersonal and communication skills, a strong understanding of the industry as well as advanced knowledge in digital marketing and analytics for campaign creation, implementation and monitoring.

Event Coordinator

Event coordinators are in charge of an event and its planning. Their  tasks will include selecting venues, forecasting costs and budgeting, arranging services and liaising with clients, among others. Given the wide array of functions which fall under the responsibility of an event coordinator, they  should feel comfortable at multitasking and have good organizational skills. Attention to detail and an understanding of the client’s needs is key to success.

An event coordinator should possess good marketing, interpersonal, organizational and leadership skills to successfully carry out their role.

Sponsorship Manager

Sponsorship managers are in charge of overseeing an organization’s sponsorship activities. Their  main role is to select, monitor and evaluate activities for goal achievement based on pre-determined KPIs. On selecting an activity, a sports manager should have a good understanding of the organization’s positioning and goals to ensure that a proposal helps build its image. These professionals also ensure contractual obligations are met and will manage large organizational budgets. They are usually located within the marketing department.

A sponsorship manager should be highly skilled in negotiation. Good interpersonal skills as well as analytical skills are also needed.

Contract Negotiation Manager

Ticket sales managers are in charge of managing the tasks and staff related to ticket sales. To foster sales, they are also involved in building sales through membership or season tickets and the creation of promotional and marketing campaigns with the end goal of filling venues at a profit. Seat assignment and refunds will also form part of their job tasks which may also include identifying ways to prevent and identify false tickets.

Knowledge of finance, accounting and public relations are considered important for this position as well as command of computer applications.


In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Logistics & Operations 
  • Digital Business 
  • Financial Reporting & Analysis 
  • Entrepreneurship & Business Development 
  • Sports Sociology 
  • Public & Media Relations in Sport 

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


210 ECTS



On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • 1  certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; English native; or equivalent.

Tuition Fee

To always see correct tuition fees
  • International

    29362 EUR/year
    Tuition Fee
    Based on the tuition of 29362 EUR per year during 36 months.
  • National

    29362 EUR/year
    Tuition Fee
    Based on the tuition of 29362 EUR per year during 36 months.

CHF 28,980 / year

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sports Management.

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