• Application Deadline
  • 48 months
The general aim of the Bachelor of Business Administration in Culture, Creativity and Management (Hons) degree programme at Beijing Normal University - Hong Kong Baptist University United International College is to equip students with a solid foundation in principles of business management and prepare them for future careers in the art and design fields within the cultural industries.


Graduates are in a strong position to gain employment with private and public companies in Hong Kong, mainland China, or abroad, and also in many government departments. They may be employed by cultural enterprises, tourism organisations, entertainment enterprises, heritage groups, consulting companies, private and public corporations, and government agencies.

Specifically, the objectives of the Culture, Creativity and Management (Hons) programme at Beijing Normal University - Hong Kong Baptist University United International College are:

  • To deepen the students' understanding of the increasingly global nature of cultural management within the artistic and creative context and under the contemporary social, political, and economic environments;
  • To build up students' in-depth knowledge in business ethics and good corporate- governance;
  • To equip students with information technology skills required for today’s business world;
  • To train students on oral and written communication techniques, both in Chinese and English, and interpersonal skills that are necessary for effective management;
  • To develop students' ability in interpersonal, communication, and presentation skills;
  • To strengthen students' understanding of the core principles of management with specific focus on the knowledge of cultural industries;
  • To impart to students the fundamental knowledge related to the key fields of study in cultural and creative industries;
  • To build up students' knowledge of the cultural industry markets and the fundamental ingredients in business administration;
  • To help students in learning fundamental policy, development and management decision-making, as well as capital investment decisions; and
  • To train students on the valuation of a cultural industrial programme or organisation for development or regeneration.

Career Prospects

CCM graduates have been employed by a variety of enterprises in the media, tourism, advertising and commercial sectors, and in positions ranging from Project Executives, Sales Executives, to Assistants in Creative Industries organizations that specialize in marketing, media, exhibition, travel, as well as promotion. They could also work as Event Assistant, Management Trainee, Graduate Trainee, Assistant Museum Curator, Public Relations and Marketing Assistant Coordinator, and so on.

Upon graduation, CCM students can further their studies in postgraduate programmes in Hong Kong, Macau, mainland China, and overseas, such as US, UK, Australia or other European countries. Some of the available programmes include: marketing studies, design, visual arts culture, business administration, international business, tourism management, city planning and administration, cultural heritage and sustainable development, as well as Chinese studies or languages.

Detailed Programme Facts

Programme Structure

Courses include:

  • Organisational Behaviour 
  • Principles of Law 
  • Business Communications 
  • Business Research Methods 
  • Strategic Management 
  • Management Information Systems 

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

General Requirements

Mainland China Applicants

Mainland Chinese students who have sat the P.R.C. National College Entrance Examination (NCEE) of the current year, and have met the college entrance benchmark are eligible to apply.

Overseas Applicants

An applicant from overseas other than Hong Kong or Macau may apply for admission with qualification acceptable to the College, and will be considered on an individual basis.

  • International Baccalaureate Diploma
  • Associate Degree Student/Holder
  • Higher Diploma/Professional Diploma/Diploma Student/Holder
  • GCE Qualification
  • SAT Qualifications

Tuition Fee

  • International

    11686 EUR/year
    Tuition Fee
    Based on the original amount of 11686 EUR per year and a duration of 48 months.
  • National

    11686 EUR/year
    Tuition Fee
    Based on the original amount of 11686 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
90,000 RMB per annum


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


Did you know you can compare your wishlisted programmes with our new Comparison tool?