Culture, Creativity and Management (Honours) Beijing Normal University - Hong Kong Baptist University United International College

Overview

The Culture, Creativity and Management (Honours) graduates from Beijing Normal University - Hong Kong Baptist University United International College are in a strong position to gain employment with private and public organizations in greater China or abroad. 

They may be employed by government agencies, public cultural institutions, cultural enterprises, heritage management organizations, consulting companies, and private and public corporations with regards to culture and creativity management. 

After four years of education and training, graduates are also favored by the top universities in China and abroad when they choose to continue their studies.

Approaches of study include:

1. an awareness of the increasing globalization of cultural management in the context of art and creativity, as well as in the contemporary social, political and economic environment;

2. an in-depth understanding of business ethics and good corporate governance;

3. information technology skills to adapt to today's business world;

4. a deeper understanding of the core principles of management, with particular emphasis on knowledge of the cultural industries;

5. basic knowledge of the main areas of study in the cultural and creative industries;

6. knowledge of the cultural industry market and basic elements of business administration;

7. study of basic policy, development and management decisions, and capital investment decisions;

8. how to evaluate cultural industry programs or organizations for development or renewal