• Application Deadline
  • 48 months
Marketing Management (Hons) programme at Beijing Normal University - Hong Kong Baptist University United International College aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development.
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The Marketing Management (Hons) programme at Beijing Normal University - Hong Kong Baptist University United International College  prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management, and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. 

Accordingly, students will be required to study a range of general education, business and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.

Career Prospects

The programme will equip graduates with the academic training as well as analytic and decision-making skills in marketing management required for pursuing careers in a wide range of professions. 

They include, among others, business development, corporate communications, public relations, sales management, non-government organizations, conference and exhibition, recreation, sports, civil service, media and entertainment. 

The programme is also in line with the recent surge in the demand for marketing practitioners in China-related businesses, small businesses, as well as companies in the social enterprise sections of China.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    132 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • International Business 
  • Services Marketing 
  • Customer Relationship Management 
  • Brand Management 
  • Sales Management 
  • Retailing Management 
  • Business to Business Marketing

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

Mainland China Applicants:

Mainland Chinese students who have sat the P.R.C. National College Entrance Examination (NCEE) of the current year, and have met the college entrance benchmark are eligible to apply.

Overseas Applicants:

An applicant from overseas other than Hong Kong or Macau may apply for admission with qualification acceptable to the College, and will be considered on an individual basis.

  • International Baccalaureate Diploma
  • Associate Degree Student/Holder
  • Higher Diploma/Professional Diploma/Diploma Student/Holder
  • GCE Qualification
  • SAT Qualifications

Tuition Fee

  • International

    11356 EUR/year
    Tuition Fee
    Based on the original amount of 11356 EUR per year and a duration of 48 months.
  • National

    11356 EUR/year
    Tuition Fee
    Based on the original amount of 11356 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

90,000 RMB per annum 


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Marketing Management (Hons)
Visit programme website


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