Business Economics with Marketing with French (Hons) University of Dundee

Overview

The Business Economics with Marketing with French (Hons)  from University of Dundee focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the business world.

You’ll develop a strong understanding of the role of marketing and how it fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

You'll also study one or two French modules in each level, either as a beginner or at intensive level if you have previously studied the language at Higher/A-Level.

The MA degree should be your choice if you have a stronger interest in the arts, or social science based subjects.

Assessment

Assessments can be in the form of:

• essays
• problem-based exercises
• case studies
• presentations
• group projects

• exams

All of these will provide the basis for your final grade.

Career

A range of business-related careers will be open to you, in marketing, finance, administration, statistics, sales, logistics, and human resources. You could work in economics and finance based roles, such as:

• investment management
• insurance
• banking
• accountancy

Your language skills will also open up many opportunities and can offer up some very exciting careers in such sectors as FMCG, working for major brands.