Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.
The Business Management (Marketing) (Hons) program from EU Business School in Barcelona provides students with an advanced business skillset as well as marketing know-how. Students who successfully complete this degree may be interested in the following job positions:
Trade Marketing Manager
Point of sale is where the final purchasing decision takes place. Trade marketing managers are in charge of ensuring that a product and brand are implemented correctly in a sales outlet. Their tasks include elaborating promotional materials including displays, optimizing assortments, promotions and creating sell-in actions, such as discounts for bulk purchases. They may also be in charge of creating digital campaigns with clients and in participating in special events.
The skillset required to become a trade marketing manager include data analysis, negotiation, communication and interpersonal skills.
Consumer Insights Manager
Consumer insights managers have a deep understanding of what a consumer really seeks from a product. Typically based within a marketing intelligence department, this professional analyzes data and interacts with consumers to discover the reasons behind consumer behavior, attitudes and needs in order to help determine new product launches, product optimization and campaigns. They will also track market and consumer trends.
A consumer insights manager is analytical and will have knowledge of market research. Presentation as well as good communication and interpersonal skills are needed for this position.
Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising campaigns and reports as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.
A marketing manager will need good communication and presentation skills as well as knowledge in finance and data analysis for cost optimization.
Media planners advertise a company’s products and services across different advertising platforms (on- and offline). Depending on the organization’s goals, their objectives may include target reach, creating awareness or generating leads. They achieve the objective by determining and investing in the best media outlets for investment. They will work to ensure visibility of campaigns during key sales periods. These professionals manage large budgets and analyze campaigns for effectiveness in message delivery and reach.
A media planner is highly organized and will be proficient in data analysis for measuring campaign success and ROI.
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- Understanding People in Organizations
- Understanding the Global Business Environment
- Business Economics
- Quantitative Skills for Business
- Principles of Responsible Management
- Integrated Marketing Communications
Check out the full curriculumVisit official programme website
- 36 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
DisciplinesMarketing Management, Organisation & Leadership International Business View 41 other Masters in International Business in Spain
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We are not aware of any academic requirements for this programme.
- 1 completed application form (if the application was not filled in online)
- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
- 2 letters of recommendation
- 1 written or video essay
- An electronic passport photo or 3 printed passport-size photos
- 1 copy of valid passport or ID card
- 1 bank certificate or letter certifying the applicant's financial solvency
- €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to EU
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International12900 EUR/yearTuition FeeBased on the tuition of 12900 EUR per year during 36 months.
EU/EEA12900 EUR/yearTuition FeeBased on the tuition of 12900 EUR per year during 36 months.
Living costs for Barcelona
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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This programme is taught in different countries. Which country are you interested in?
Apply and win up to €10000 to cover your tuition fees.