Business Administration and Digital Management Copenhagen Business School (CBS)

Overview

Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information including big data creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work in them must adapt to new ways of working, thinking and managing.

Understanding digital strategies as part of business strategies

To manage this digital complexity businesses need specialists who not only understand digital innovation, data and technologies, but also the strategic goals organisations set and the business conditions and market challenges they face. This expertise is what BSc DM aims to help you develop. It does not focus on technology as such, but rather on the interactions and interrelations between technology, data, business and society. It is not so much about understanding specific IT systems or solutions as understanding how digital transformations and data-driven approaches open new ways of working and at the same time pose new challenges.

The Business Administration and Digital Management BSc course from the Copenhagen Business School (CBS) sees digital transformations as something a modern company must integrate as part of everything it does. A digital approach or plan is not something you add to an existing business model or plan – rather the two should go hand in hand through the whole development process. Or to put it simply: Today, a professional business mind-set also needs to be a digital mind-set.