Marketing and Commercial Management

Overview

Why study at the UAO CEU?

1. Up-to-date view of marketing and sales systems

In today's competitive and changing environment, getting the attention of potential customers is a challenge for companies and organisations, which must be increasingly dynamic and market-oriented. In this context, marketing and sales have spread to all areas of economic activity, from commodity markets to the most sophisticated technology markets, from mass consumer markets to business-to-business, services, education, health, etc.

The jobs market in the areas of marketing and sales management is strongly influenced by business competitiveness, internationalisation, innovation, technological change and new forms of professional organisation. Several studies show that degree training in these disciplines provides excellent career prospects, with highly-skilled jobs.

In light of this high demand, and thanks to our long experience in university education in the field of business sciences, Abat Oliba - CEU University has designed a programme designed exclusively for managing and directing the areas of marketing and sales management that offers an up-to-date overview of sales systems and successful experiences that help to create new solutions for new challenges.

2. Digital Marketing Management

New proprietary course to enable students to master the applications of big data in the business world and lead digital marketing strategies. Included in the Degree in Marketing and Commercial Management.

3. Learning by doing

New teaching methodology combining learning by doing and flipped classroom methodologies. The Marketing and Commercial Management student becomes the center of the teaching model and the classroom generates professional experiences. 

Business in Catalonia Forum: meeting and forum for debate around the business sector in Catalonia.BCN Thinking Challenge: Interuniversity hackathon organised by the Entrepreneurs’ Club.Bloomberg platform: integrated platform used by financial and economic professionals.Annual Marketing Conference: organised jointly with the Marketing Club of Barcelona