Digital Marketing (Hons) Anglia Ruskin University

Overview

The Digital Marketing (Hons) at Anglia Ruskin University is a specialist undergraduate programme designed to help students master the complexities of modern cross-channel communication. This degree focuses on responding to digital challenges and innovations through the creation of effective marketing strategies and data-driven campaigns.

Developed and delivered by industry practitioners, the curriculum ensures that students gain a deep understanding of marketing theories alongside practical application. The course emphasises the importance of content development, consumer behaviour, and the customer journey within various business contexts, including international and B2B sectors.

Why Digital Marketing (Hons) at Anglia Ruskin University?

Anglia Ruskin University offers a prestigious learning environment, having been named the Times Higher Education University of the Year 2023. The institution also holds a Gold award for the quality of its education, reflecting high teaching standards and excellent student support services.

This programme is professionally accredited by the Institute of Data and Marketing and is recognised on the Chartered Institute of Marketing's Graduate Gateway. Students benefit from a flexible 100% online learning management system, allowing them to access specialist resources and expert guidance from anywhere in the world.

Tuition Fee Breakdown

• International fee: GBP 4200 per year
• National fee: GBP 17700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers a broad range of topics essential for modern marketers, from foundational principles to strategic management. Modules may include:

• Marketing
• Marketing Communications
• Digital Marketing & Campaign Planning
• Organisations and Management
• Consumers and the Customer Journey
• Data and Analytics for the Digital Marketer
• Project Management
• Strategic Brand Management
• Campaign Showcase

Careers with Digital Marketing (Hons)

Graduates are well-prepared for the rapidly growing digital sector, where brands increasingly seek experts to craft captivating social media and influencer campaigns. The degree provides a versatile skill set applicable to sales and marketing roles across diverse global industries.

Potential career paths for graduates include:

• Digital Marketing Executive
• Social Media Specialist
• Digital Marketing Analyst
• Content Marketing Specialist
• SEO Executive
• PPC Analyst
• E-commerce Marketing Specialist
• Digital Marketing Campaign Manager

The programme's focus on work-based learning and practical projects ensures that students can demonstrate their expertise to employers immediately upon graduation. This professional preparation is enhanced by the university's strong links to industry bodies and accreditation standards.