Communication and Information Studies American University in Dubai

Overview

Key facts

The Bachelor of Communication and Information Studies (B.C.I.S.) from American University in Dubai is unique to the American University in Dubai. 

Not only does it focus on the regional media industry in the large majority of the courses, it also exposes students to all aspects of the regional and international media, and its relationships with politics, globalization and popular culture.

They have attracted some of the best minds to teach at the School, many of whom remain established in the industry to this day. The strong external relationships within the media allow them to equip students with the most up to date, globally-recognized skills and knowledge on the rise of new media, the arts, the nature of audiences and communications management.

Upon completion of the degree program, students will be able to:

• Identify and administer various media platforms to communicate with diverse audiences about a wide range of topics;

• Analyze the complexities of information gathering, evaluate the credibility of sources and ensure the highest possible reliability of information provided to the public;

• Demonstrate proficiency in production aesthetics, particularly in using digital media platforms, to provide various forms of media content to the public;

• Determine and analyze elements of communication theory, including the societal responsibilities and professional practices of news, entertainment, and other media industries;

• Identify various facets of issues, think independently and critically, and make informed judgments;

• Determine the importance of media independence while recognizing legal and ethical principles that govern media practices;

• Appreciate the value of lifelong learning about the constantly changing practices and influence of the mass media, and the importance of being able to innovate within the evolving world of media;

• Recognize the importance of being able to interact with fellow media professionals and the larger public in ways that reflect sensitivity to diverse interests.

Accreditation

accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)