Sports Business Management (Hons) Hartpury University

Overview

The Sports Business Management (Hons) at Hartpury University provides students with a deep immersion into the commercial side of the global sporting industry. This degree is designed to blend academic theory with practical application, ensuring graduates are prepared for diverse roles in marketing, facility management, and leadership. Students benefit from a curriculum informed by current industry trends and professional standards.

Why Sports Business Management (Hons) at Hartpury University?

Hartpury University has been recognised as the Specialist University of the Year 2026, reflecting its exceptional facilities and student experience. The programme is endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), providing students with professional membership and alignment with industry standards. Students have access to a £10 million Sports Academy and the Hartpury Sports Business Hub, which offers real-world project opportunities and connections to professional sports clubs.

Tuition Fee Breakdown

• International fee: GBP 18150 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers fundamental business principles alongside specialised sports management topics. Modules may include:

Year 1

• Personal and Management Development
• Sports Industry
• Principles of Marketing
• Business Economics and Financial Information
• Contemporary Issues in Sport Management

Year 2

• Research in Professional Practice
• Professional Project Experience
• Human Resource Management
• International Sports Development
• New Venture Creation

Final Year

• Sport Research Project
• Project Management in Action
• Sport and Social Media
• Sports Sponsorship and Brand Development
• Strategic Management

Careers with Sports Business Management (Hons)

Graduates from this programme are equipped with transferable skills suitable for a wide range of sectors within the sports and business industries. Students have successfully secured roles such as Sports Marketing Agents, Sponsorship Co-ordinators, and Events Managers. Notable employers of previous graduates include Pitch International LLP, the Sweetspot Group Ltd, and the Sahara Force India Formula One Team. The university's dedicated careers team and the Innovation, Careers and Enterprise Centre provide extensive support for students seeking employment or starting their own business ventures.