Studyportals
B.B.A. On Campus

Marketing Management

Multimedia University

36 months
Duration
5194 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

This three-year Marketing Management programme at the Multimedia University nurtures students with an in-depth understanding of the concept of marketing management and communication. 

Overview

Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. 

Students in the Marketing Management programme at the Multimedia University will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Career Prospects

  • Marketing executives, industrial marketers, product development managers, business and marketing strategists;
  • Service quality experts, and customer relationship managers.

Programme Structure

Courses include:

  • Financial Accounting for Managers
  • Information Systems Concepts
  • Mathematics for Managers
  • Fundamental of Marketing
  • English for Business Studies
  • Fundamental of Finance
  • Introductory Macroeconomics
  • Understanding Management

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5.5
Start practicing IELTS today!

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
2

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
5.5
Start practicing IELTS today!

Other requirements

General requirements

  • Apply online using our Online Application System
  • Eligibility Letter will be issued if you meet the entry requirements of the programme.
  • Soft copy of your academic results / transcripts, completion certificate
  • English Language proficiency such TOEFL, IELTS or its equivalent
  • Passport page with personal details

Tuition Fee

To alway see correct tuition fees
  • International

    5194 USD/year
    Tuition Fee
    Based on the tuition of 5194 USD per year during 36 months.
  • International - RM 21,600 - per year 

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Management
-
Multimedia University

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