Sport Studies - track International Sport, Management and Business Amsterdam University of Applied Sciences

Overview

Sport Studies - track ISMB is a four-year degree programme offered by Amsterdam University of Applied Sciences focused on business and management within the international sports industry. During your study, entrepreneurial skills and spirit will provide a solid foundation as you learn to research, plan, organise, lead, manage and evaluate the business of sport. In the first two years, you’ll also participate in a variety of sports to further develop your management and interpersonal skills.

Key facts

The Sport Studies - track ISMB programme is designed to expand your understanding of relevant theories and build practical skills in three key areas of the sports industry:

• Sport Commerce: focuses on the business surrounding sports industry, paying special attention to spectators and sport as entertainment. Many practical business aspects play a role in this, including finance, economics, sales and marketing.

• High Performance Sport: examines the most exclusive side of the sports world with a focus on the athlete. You’ll gain new insights into the events, organisations and structures surrounding these high-performance competitors, as well as cover subjects such as sport media and the legal aspects of sport.

• Sport Development: takes a more inclusive look at the sports world with a focus on participation. You’ll learn more about topics such as intercultural communication, facility management and the role of sport, recreation and fitness in society.