Business (Hons) Birmingham City University

Overview

This Business (Hons) degree at Birmingham City University will enable you to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist business expertise, while helping you learn key transferable skills, all of which will help you stand out when it comes to securing employment.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness, since we believe business can’t be studied in isolation.

In addition, you’ll gain an insight into digital business, exploring how technology has remodelled the business world, and reflect on accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

Tailor your Business Degree

Our suite of Business programmes will enable you to tailor your interests to a specific area. You even have the opportunity to change your degree path after completing your first year. Our Business pathways include:

• Business (Analytics)
• Business (Marketing)
• Business (Professional Practice)

What's covered in the course?

After gaining a solid grounding in business functions, you will be able if you wish to specialise in one of our innovative Business pathways for your next two years – BA (Hons) Business (Analytics) provides a focus on the emerging paradigm of business analytics (a key component in today’s digital economy), while BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.

Alternatively, you can continue to pursue the BA (Hons) Business route. Each pathway will allow you to pursue a programme consistent with your career ambition.

Enhancing employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.