Fashion Branding and Communication (Hons) Birmingham City University

Overview

The B.Sc. in Fashion Branding and Communication (Hons) at Birmingham City University offers a transformative educational experience, shaping students into adept fashion-focused visual designers. The curriculum integrates diverse disciplines such as art direction, graphic design, photography, journalism, and trend forecasting, equipping students with the skills necessary to excel in the dynamic world of fashion communication. Students will learn to effectively brand, style, write, shoot, package, and direct, becoming interdisciplinary practitioners capable of communicating compelling narratives to consumers in both physical and digital realms. Emphasising creative storytelling, the programme encourages students to adopt a pioneering mindset, positioning them at the forefront of the industry. The course aims to develop exceptional craft skills, preparing graduates to influence the fashion sector with robust future-proofing capabilities. Participants will engage with contemporary fashion communication, balancing innovative approaches with traditional print design and live events. The focus on high standards in visual communication ensures that students are well-prepared to meet the demands of the fashion industry. Through a blend of design, art direction, and promotional strategies, students will learn to convey ideas and concepts that challenge conventional norms. They will gain practical experience in art directing magazine covers, fashion shoots, and directing fashion films, all while shaping brands' visual identities with strategic finesse. Birmingham City University prides itself on fostering a nurturing environment where pastoral care is paramount. The institution is committed to supporting students' personal and academic growth, ensuring they feel valued as individuals as well as creative professionals. The teaching team comprises industry specialists with extensive experience working with leading brands, providing students with insights and connections that are invaluable for their future careers. The course also includes an optional professional placement year, allowing students to gain practical experience in the industry. This opportunity enables them to build a network and enhance their employability, as many students return to their placement employers after graduation. Students will have the chance to participate in international competitions and showcase their work to industry leaders at prestigious events such as Graduate Fashion Week. The university's strong emphasis on collaboration allows students to work alongside peers from various disciplines, enriching their learning experience. The B.Sc. in Fashion Branding and Communication (Hons) is not only about developing creative skills; it also champions principles of sustainability, social justice, and equality. Graduates are encouraged to advocate for positive change within the industry, addressing pressing global issues such as climate change and racial equality. Overall, this programme equips students with a comprehensive understanding of fashion branding and communication, preparing them for diverse roles in the creative industries. Graduates can pursue careers in art direction, styling, brand management, journalism, and more, making them well-rounded professionals ready to thrive in the competitive fashion landscape.

Tuition Fee Breakdown

- Domestic Fee: £9,535 per year - International Fee: £18,570 per year Visit the Fees and Funding section for a breakdown in your local currency.