Sociology and Social Informatics, Bachelor

Overview

The Sociology and Social Informatics programme at National Research University - Higher School of Economics (HSE) includes not only general and specific sociological and humanities topics, but also mathematics and computer science, giving students the opportunity to become proficient in programming and information systems.

Courses in the humanities, social sciences, and other areas help students to develop skills in critical thinking and sociological research methodology. Graduates go on to work at consulting and marketing companies, internet advertising agencies, and digital start-ups, as well as in the online gaming industry and digital media.

The program in Sociology and Social Informatics is first in Russia and one of the first BA programs in the world to train sociologists of the new digital generation.  Our program equip young people with solid knowledge in social sciences, including theory construction and model building,  as well as the cutting-edge skills in data gathering, processing, analysis and visualization.  These skills are useful in any venue of future life in business or academia.

The program also provides students with domain-specific competences, required for academic and professional success in the areas, related to the Internet and digitally transformed industries: consulting and marketing companies, internet advertising agencies, and digital start-ups, as well as in the online gaming industry and digital media.

The program includes not only sociological and humanities topics, but also applied elective courses in HR management and research, digital marketing and storytelling, knowledge management and organizational analysis, as well as mathematics, data analysis and computer science core, and theory construction and model building competences.

Four points to check whether this program is for you. Yes, if...

•  You are interested in how behave in social networks and social media

•  You believe Internet and the World Wide Web to be most important feature of 21st century life

•  You want to combine interests in mathematics with the humanities and the study of society

•  You would like to be working in digital business and/or marketing

Career

The combination of sociological "core", managerial, analytical and IT disciplines defines the multifaceted modern work profile.

You can work in any organization and any field, where understanding of human behavior and their interactions, combined with modern methods of its analysis is essential:

• specialists in web analytics and social media

• planning and online advertising campaign management

• analysis and customer relationship management

• specialists in organizational and information systems

• marketing and human studies