Agribusiness and Food Marketing Lincoln University Canterbury

Overview

The Agribusiness and Food Marketing at Lincoln University Canterbury provides students with a unique competitive edge by combining fundamental agricultural knowledge with advanced commercial strategies. This degree is specifically designed to address the growing global demand for professionals who understand the entire food value chain from farm to consumer.

Students engage with a curriculum that balances scientific understanding of primary production with the complexities of international trade and consumer behaviour. By focusing on the business of food, the programme ensures that graduates are prepared to manage the economic and marketing challenges facing the modern primary industry sector.

Why Agribusiness and Food Marketing at Lincoln University Canterbury?

Lincoln University Canterbury is world-renowned for its specialist focus on land-based disciplines, providing an immersive environment where agribusiness is a core institutional strength. The university maintains deep connections with New Zealand’s leading food exporters and agricultural organisations, offering students unparalleled insights into real-world industry practices.

The campus serves as a living laboratory, situated in the heart of a major agricultural region, which allows for practical applications of marketing theories. Students benefit from a learning environment that prioritises sustainable commercial practices and innovative food marketing solutions, ensuring they are ready to lead in a rapidly evolving global marketplace.

Tuition Fee Breakdown

• International fee: NZD 35000 per year
• National fee: NZD 7604 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a solid foundation in both business management and the technical aspects of food production. Modules may include:

• Agribusiness Management
• Food Marketing
• Supply Chain Management
• Economics for Agribusiness
• Accounting and Finance
• Agricultural Systems
• Consumer Behaviour
• International Trade
• Strategic Management

Careers with Agribusiness and Food Marketing

Graduates are highly sought after for roles that bridge the gap between production and the final marketplace. Common career paths include positions in food marketing, supply chain logistics, and international trade consultancy. Many alumni find success as export managers, brand strategists for food companies, or rural bank advisors.

The programme also prepares individuals for roles in government policy, industry advocacy, and market research within the primary sector. With a focus on the global food system, graduates are equipped to work for multinational corporations, local producer cooperatives, or innovative food startups looking to scale their operations internationally.