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Marketing Management, B.Sc.

  • Application Deadline
  • 48 months
Groningen, Netherlands
Are you interested in studying in an international environment with studentsfrom over 40 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitor’s? Are you ready to dive into international marketing issues? Welcome to the bachelor's in Marketing Management, offered by Hanze UAS, Groningen!
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Every year of the Marketing Management programme is divided into four blocks. Every block consists of three study components: theory, projects and skill-building. Throughout your studies, you immediately apply theory to practice, by working together with other students in international project teams. Together, you tackle real-life marketing cases, which are co-created in cooperation with real partners from the professional field. This does not only train you to respond effectively to all kinds of challenging marketing issues, but also helps you to build your network and trains you to act as a professional from the very first day of your studies. Next to that, throughout the programme, you will be trained in specific skills essential for your future career as a marketing manager, such as presenting, pitching, intercultural competences, presentation skills, sales training and working in groups.

Career prospects

Upon graduation you will be ready to enter both the international and national labour market. You will be able to work in a wide variety of commercial positions. The jobs that you will have been educated for have one thing in common: the challenges in the present-day and near- future marketing industry. Here are some examples of career options, positions and possibilities: commercial manager, marketing manager, business development manager, sales manager and account manager.

If you wish to continue your studies, you can opt for a master’s programme at Hanze University of Applied Sciences, such as the MSc in Business Studies (Interdisciplinary Business Professional). You can also pursue another master’s programme in the field of marketing and business, in the Netherlands or abroad.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing
  • Business Economics
  • English
  • Business Communication
  • Storytelling
  • Digital Marketing
  • Consumer Behaviour
  • Statistics

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • A national (home country) secondary school diploma or international secondary school qualification, such as an International Baccalaureate Diploma, is required. 
  • It must have a similar or equivalent level to the Dutch HAVO secondary school diploma.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    7900 EUR/year
    Tuition Fee
    Based on the original amount of 7900 EUR per year and a duration of 48 months.
  • EU/EEA

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

EU/EEA students entering a Dutch higher education bachelor's programme for the first time are eligible for paying half the tuition fee during the first year: €1.071.

Living costs for Groningen

  • 750 - 1000 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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