Marketing Management Hanze University of Applied Sciences, Groningen

Overview

The essence of marketing is to convince a consumer, whether an individual or a business, why they should choose your product or service (and not that of a competitor). Due to digitalisation and globalisation, the marketing field is fast-evolving and trend-sensitive. The social media tools businesses use to promote their products nowadays will probably have changed five years from now. As a marketing professional, keeping up with the latest developments is a constant challenge. 

This is why, in our Marketing Management programme at Hanze University of Applied Sciences, Groningen, we teach you theory as well as help you develop the skills you need in order to stay on top of your game. Every unit in our programme consists of theory, projects done in international project groups, and skill-building.

Naturally, we teach you how to aim for profit, but we also find it important to take the world around us into consideration. Therefore, we draw special attention to the topics of ethics and corporate social responsibility. Besides that, we focus on intercultural competencies throughout the programme. You will work in international and intercultural project groups. This may be challenging at first, but it will be a lot of fun and an enriching experience in the end.

Career prospects

Our alumni are located around the world and work at top global companies, such as Amazon, Google, IBM, Rabobank, Volkswagen, PwC, and Philips. So be prepared for an exciting career in the dynamic, trend-sensitive and highly innovative world of marketing! The most popular jobs include a wide variety, such as:

• social media marketeer

• account manager

• digital marketeer

• communications manager

• entrepreneur

• sales manager