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Marketing Management, B.Sc.

  • Application Deadline
  • 48 months
Groningen, Netherlands
Are you interested in studying in an international environment? Would you like to enhance and develop your marketing and sales skills? Are you eager to explore the marketing background of, for example, Google Analytics? Then Marketing Management from Hanze University of Applied Sciences, Groningen is the programme for you!
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The Marketing Management programme: a fully English-taught Bachelor of Science programme, preparing you, in internationally mixed groups, for excellent starting positions in the field of marketing management. Students from 27 different nationalities are studying the Marketing Management programme, making your study environment as international as can be. 

The programme focuses on online marketing, evidence-based and hands-on sales management and marketing communication management. The Marketing Management programme is a 4 year programme, with 2 semesters of marketing work experience, an internship and a graduation project, included to boost your CV.

International opportunities

The Marketing Management bachelor's programme from Hanze University of Applied Sciences, Groningen encourages students to broaden their horizons, for example by following parts of the programme abroad. Our Placement Office has many international contacts, to provide you with good internships abroad in year 2 (Germany, Spain, China, Malaysia, etc.). 

Career opportunities

Upon graduation you will be ready to enter both the international and national labour market. You will fit in a wide variety of commercial positions. The jobs that you will have been educated for have one thing in common: the present-day and near-future marketing industry challenges. The study programme allows for a broad future, as every single business requires marketing knowledge. Here are some examples of career options, positions and possibilities: commercial manager, marketing manager, business development manager, sales manager and account manager.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing
  • Business Organization
  • Business Economics
  • English
  • Business Communication
  • Foreign language     

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • A national (home country) secondary school diploma or international secondary school qualification, such as an International Baccalaureate Diploma, is required. 
  • It must have a similar or equivalent level to the Dutch HAVO secondary school diploma.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    7700 EUR/year
    Tuition Fee
    Based on the original amount of 7700 EUR per year and a duration of 48 months.
  • EU/EEA

    2083 EUR/year
    Tuition Fee
    Based on the original amount of 2083 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Groningen

  • 750 - 1000 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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