Overview

How do you make your product or service stand out from the competition? That’s what UToledo marketing majors learn through hands-on projects, internships and community collaborations. Students in the Marketing program of The University of Toledo study consumers, product design and quality, pricing, channels of distribution and advertising. They learn about the latest business trends and how to respond quickly and effectively to change.

Marketing at University of Toledo bachelor's degree highlights

Unparalleled career support. The Business Career Programs office in UToledo’s College of Business and Innovation works with more than 500 companies. About 85% of marketing majors get internships that often lead to full-time jobs after graduation. UToledo marketing grads have an 85% job placement rate.

State-of-the-art facilities and technology. The Savage & Associates Business Complex houses classrooms and five action learning labs. Marketing students have access to a 24/7 computer lab and free rental laptops.

Hands-on learning. Marketing bachelor’s degree students learn through service activities, research and UToledo’s outstanding relationships with the regional business community.

Faculty with real-world experience. The Department of Marketing and International Business has two Fulbright Research Scholars on faculty.

Keep up with the latest business trends. UToledo continually adds new majors and courses in emerging business areas. Students study digital marketing, professional sales, sports marketing and more.

Networking. The professionals on UToledo’s marketing advisory board hail from companies ranging from Eaton to Chick-fil-A.

The practical experience employers want. Business students apply what they learn in the classroom to real life through the REAL Connection program. Students build resumes through experiences from business book clubs and job shadowing to service learning and membership in clubs and organizations.

Active student groups. Marketing majors are some of the most active students on campus. UToledo's student chapter of the American Marketing Association has been recognized as one of the best 25 chapters in the world.

Study abroad. Marketing undergraduate students and faculty have visited London, Berlin and other major cities to learn how businesses in other countries operate.

Options. Double major or minor in a related business field such as professional sales, digital marketing or international business. Check out COBI's additional undergraduate degree programs.

Career Opportunities

Advertising specialist

Marketing director

Brand marketing coordinator

Product marketing manager

Communications specialist

Promotions coordinator

Market researcher

Web account executive

Marketing analyst

Programme Structure

Courses include:

Calculus for Business with Applications

Micro-Computer Applications

Macroeconomics

Financial Accounting Info

Data Analysis for Business

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00
- Apply before 2026-07-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

Online

Campus Location

Toledo, United States

Disciplines

Marketing View 202 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.8

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2.8 GPA

High School transcripts

English language proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21519 USD / year

≈ 21519 USD / year
Out-of-State

19953 USD / year

≈ 19953 USD / year
Domestic

Applies to you

In-State

10593 USD / year

≈ 10593 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Marketing at University of Toledo bachelor's degree highlights

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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