International Business Communication Radboud University

Overview

As international companies operate across the globe, they are faced with various communication challenges. How do you avoid misunderstandings when communicating with people from different cultural backgrounds? What is the best way for non-profit organisations to launch a campaign in different countries? You will address such questions by connecting scientific theories of language and communication to practice.­ For example, you could work on designing an advertising campaign in a foreign language or develop a marketing plan for a foreign start-up company. You will learn how to analyse communication and research how to communicate effectively in intercultural contexts. 

You also have the option to master a foreign language: Spanish. If you choose to learn Spanish, you will follow courses on business communication and learn how to communicate in Spanish in different organisational contexts.

Future career opportunities

After obtaining your Bachelor's Degree you can enter the labour market. However, most students opt to continue with a Master's degree. Obtaining a Master's degree gives you several advantages, including increasing your career opportunities. With a Bachelor's degree in International Business Communication from Radboud University , you can progress to

Accreditation

This programme is accredited by the NVAO (the Dutch-Flemish accreditation organisation).