Business Administration and Service Management Copenhagen Business School (CBS)

Overview

While companies used to talk about the products they provided, they now emphasise on the service they provide to their customers – whether it be as part of a purchased physical product or as a standalone service. 

Thus, service has become an essential part of product development and a means to compete with industry rivals. Today effective customer service is a vital element to survive and grow in a competitive market. If you do not cater to the expectations and needs of your customers, your competitors definitely will. There is often also a trade-off between the quality of a physical product and the service provided with it. That is, although objectively the competitor might have a slightly better product, you can still attract the consumers by providing a better service and purchasing experience.

Learning outcomes

The Business Administration and Service Management BSc course from the Copenhagen Business School (CBS) gives you a broad understanding of business administration, how businesses develop and stay ahead of competition and how services add value across industries, both as stand-alone offerings and in relation to services and experiences. You will also get a broad understanding of the service sector as a whole while going more in-depth with one specific service sector through case studies and textbook examples.

Career Opportunities

Most BSc SEM graduates tend to end up in companies or organisations where they in some way work with services – but within many different fields of business administration.