While companies used to talk about the products they provided, they now emphasise on the service they provide to their customers – whether it be as part of a purchased physical product or as a standalone service.
Thus, service has become an essential part of product development and a means to compete with industry rivals. Today effective customer service is a vital element to survive and grow in a competitive market. If you do not cater to the expectations and needs of your customers, your competitors definitely will. There is often also a trade-off between the quality of a physical product and the service provided with it. That is, although objectively the competitor might have a slightly better product, you can still attract the consumers by providing a better service and purchasing experience.
The Business Administration and Service Management BSc course from the Copenhagen Business School (CBS) gives you a broad understanding of business administration, how businesses develop and stay ahead of competition and how services add value across industries, both as stand-alone offerings and in relation to services and experiences. You will also get a broad understanding of the service sector as a whole while going more in-depth with one specific service sector through case studies and textbook examples.
Most BSc SEM graduates tend to end up in companies or organisations where they in some way work with services – but within many different fields of business administration.
Get more detailsVisit official programme website
- Philosophy of science and qualitative methods
- Managerial Economics
- Financial Accounting
- Service Management Foundations
- Management Control Systems
We are not aware of any academic requirements for this programme.
To be qualified for admission to the Bachelor programme at CBS you must have successfully completed an upper secondary education and fulfil the specific entry requirements:
- English A
- Mathematics B
- History/International Economics/Social Studies/History of ideas/Contemporary history B
International11200 EUR/yearTuition FeeBased on the tuition of 11200 EUR per year during 36 months.
EU/EEAFreeTuition FeeBased on the tuition of 0 EUR per year during 36 months.
Living costs for Copenhagen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.