Economics and Digital Marketing (Hons) Liverpool Hope University

Overview

The Economics and Digital Marketing (Hons) at Liverpool Hope University provides a comprehensive dual perspective on the modern commercial world by splitting study equally between both disciplines. This combined honours degree ensures students gain a deep understanding of global financial challenges alongside the technical proficiency required to excel in the fast-paced digital marketplace.

Why Economics and Digital Marketing (Hons) at Liverpool Hope University?

Students benefit from the expertise of research-active academics within the Liverpool Hope Business School. The curriculum is enriched by industry-led masterclasses, offering insights into how small businesses and global corporations navigate technological shifts. The university provides a supportive environment where theoretical learning is consistently applied to real-world scenarios, ensuring graduates are equipped with both academic depth and practical relevance.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum balances analytical economic methods with creative digital communication. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Microeconomics and Macroeconomics
• Econometrics
• Banking and Finance

Careers with Economics and Digital Marketing (Hons)

Graduates are prepared for a wide variety of professional pathways across multiple sectors. The economic component develops skills in data analysis, research, and quantitative methods, which are highly valued in public policy, banking, and financial consultancy. Simultaneously, the digital marketing training opens doors to roles in social media management, content strategy, and SEO specialisms.

The programme focuses heavily on transferable employability skills, enabling students to pursue careers in international trade, environmental consultancy, or marketing departments within global organisations. By combining these two fields, graduates possess a unique competitive edge in understanding both the financial drivers of society and the digital tools used to reach modern audiences.