Digital Marketing and Sport and Physical Education (Hons) Liverpool Hope University

Overview

The Digital Marketing and Sport and Physical Education (Hons) at Liverpool Hope University provides a comprehensive dual-subject education that bridges the gap between commercial digital expertise and the science of human movement. This combined honours degree is split equally between both disciplines, ensuring students develop a robust understanding of how to navigate the fast-paced digital marketplace while exploring the impact of sport on individuals and wider society.

Why Digital Marketing and Sport and Physical Education (Hons) at Liverpool Hope University?

Students at Liverpool Hope University benefit from a unique blend of academic rigour and practical application. The curriculum is delivered by research-active academics and industry professionals who provide masterclasses on current trends. You will have full access to the advanced Health Science Building and a dedicated Sports Complex, which includes specialist research spaces, teaching laboratories, and a strength and conditioning suite. The programme examines marketing across various scales, from small enterprises to global organisations, while providing deep insights into grassroots and elite-level sports.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum integrates theoretical frameworks with practical examples across both subject areas. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Sport Psychology
• Sport Management
• Sociology
• Coaching Science

Careers with Digital Marketing and Sport and Physical Education (Hons)

Graduates are prepared for diverse professional pathways in both the commercial and sporting sectors. The focus on employability skills ensures readiness for roles in social media management, SEO consultancy, and digital content creation. Additionally, the sport-focused component opens opportunities in sports management, community coaching, and performance analysis. The programme's broad scope allows graduates to pursue careers in small businesses, global corporations, or sports organisations, focusing on the intersection of health, well-being, and digital communication.