Digital Marketing and Musical Theatre Liverpool Hope University

Overview

The Digital Marketing and Musical Theatre degree at Liverpool Hope University offers a balanced 50/50 split between two dynamic disciplines, preparing students for diverse professional landscapes. This combined honours programme ensures that students gain equal expertise in both the creative arts and the strategic digital marketplace.

Why Digital Marketing and Musical Theatre at Liverpool Hope University?

Students benefit from the expertise of the Liverpool Hope Business School and the School of Creative and Performing Arts. The musical theatre component is led by professionals with West End and regional theatre experience, providing current industry insights. Meanwhile, the digital marketing curriculum is taught by research-active academics and supplemented by masterclasses from industry experts. The university's location in Liverpool offers access to a thriving creative scene, including national tours at The Empire Theatre and a vibrant theatrical community.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum integrates practical performance training with rigorous digital business theory. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Social Media Optimisation
• Vocal Training
• Acting Skills
• Dance Techniques

Musical theatre studies also involve the formation of an ensemble theatre company to develop professional practice, alongside weekly one-on-one singing lessons focusing on vocal health and technique.

Careers with Digital Marketing and Musical Theatre

This programme is designed to enhance employability across multiple sectors. Graduates are prepared for roles in the digital marketing industry, working with organisations ranging from small start-ups to global corporations. The performance training and ensemble work also equip students for careers within the creative and performing arts sectors. The focus on transferable skills, such as academic writing, analytical thinking, and professional communication, ensures graduates are ready for meaningful work in various professional environments.