Digital Marketing and Film and Visual Culture Liverpool Hope University

Overview

The Digital Marketing and Film and Visual Culture programme at Liverpool Hope University offers a comprehensive dual-subject education that balances commercial strategy with creative expression. This combined honours degree is split equally between both disciplines, ensuring you develop a robust understanding of the digital marketplace alongside the technical skills required for visual storytelling.

Why Digital Marketing and Film and Visual Culture at Liverpool Hope University?

Studying this course allows you to benefit from the expertise of both the Liverpool Hope Business School and the School of Creative and Performing Arts. You will have access to high-specification studio spaces and professional equipment for photography, animation, and filmmaking. The university’s location in Liverpool, one of the most filmed-in cities in the UK, provides a vibrant backdrop for your creative projects.

The curriculum is informed by research-active academics and industry professionals who deliver masterclasses and regular guest lectures. You will also benefit from established partnerships with local organisations such as FACT and Toxteth TV, alongside opportunities to attend regional film and culture festivals. These links ensure that your learning remains relevant to the fast-paced creative and digital sectors.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum integrates the study of business success with practical media production. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Screenwriting
• Filmmaking
• Film History and Theory

Careers with Digital Marketing and Film and Visual Culture

Graduates are prepared for a wide range of roles within the creative and commercial industries. The programme focuses on employability, equipping you with the skills needed to work in small businesses or global organisations. Potential career paths include digital marketing management, social media strategy, content creation, and professional roles in film, photography, or animation production.